Corporate social responsibility (CSR) relationship between customer trust and customer satisfaction on customers loyalty in retail business in Thailand

The objective of this study is to examine the relationship between corporate social responsibility (CSR), customer trust, satisfaction and loyalty in retail business industry Thailand. Furthermore, indirect effect trust examined CSR loyalty. For purpose, considered quantitative approach which cross-sectional research design was used for data collection. A survey collection from businesses employee working are as respondents current study. 400 questionnaires were distributed among employees. Finally, analysis carried out with help Partial Least Square (PLS). Results reported that; has influential role promote It positive on further increases businesses. Therefore, by enhancing satisfaction.